All of these posters have female antagonists which is the same as our teaser trailer so have drawn on these films in particular as a source of inspiration. Each of these posters have the antagonist clearly shown face on to the viewer, this tells me that character must be established in teaser posters especially. The positive aspects I notice from these posters I will consider when designing the poster for our teaser trailer 'Bitter Sweet'.
Orphan
- Close up of the antagonist 'Esther' directly face on looking straight at the viewer - draws your attention to her even though it is uncomfortable for viewer as she appears to be staring at you
- Her eyes have been edited darker so that from a distance they appear to be all black creating a demonic look, the highlights on the face have also been heightened to make her brighter, more noticeable and shadows more defined
- Edges of the poster have been blurred slightly to draw focus subtly inwards to the clear, illuminated face
- Poster is very symmetrical and everything is centred, almost in a line starting from her hair parting straight down
- Colour - blue is a calm colour which dominants the poster but contradicts the genre of the film however it is contrasted with the deep red neck choker which is a common colour for horror
- Typography 'Orphan' is of mixed letter cases and looks scribbled like a child's writing which reflects themes of the film
- Has a tagline in smaller case to the the title of the film
- Taglines create enigma as to who this character is, children usually are innocent but we are told that 'there's something wrong with Esther'
- Has production company names small at the bottom of the poster
- Again a close up image of the antagonist 'Carrie' although she appears to be looking down slightly into the camera
- Direct eye contact with the viewer which creates an uncomfortable feeling
- The tears and blood on her face mirror one another but poster is not completely symmetrical
- Her hair frames the poster also
- Bold, noticeable image of a cross on her necklace which gives the audience a clue towards the character
- Editing has created more drastic shadows and highlights in the image
- Colour is quite dull and greyish on her face but the blood creates the horror aspect and recognises the genre
- Poster is once again centralised with the titles centred
- Tagline is small above the title
- Typography shows a crack running through it which hints to the character once more
- Coming soon is included
- Antagonist's face in this poster is only partially shown which creates enigma as to who they actually are
- Viewer is directly drawn to the bold image of the red lips - connotations of image being seductive, alluring and sexual
- The blood dripping from the antagonists mouth however suggests the horror genre
- Image has been edited to look almost cartoon like rather than realism
- Dark hair and bright lips contrasts to the pale white skin - reminder of snow white look perhaps
- Typography looks like a high school varsity font giving hints to the films plot and setting
- Titles use previously popular, successful film 'Juno' to interest viewers as it from the creators
- 'Megan Fox' is also used to draw in possible viewers
- The title also 'Jennifer's body' is possibly suggestive alongside the seductive image which would show this is a sexualised horror film
- This poster depicts the antagonist although she is at a different angle compared to the other posters looking more down the camera lens following the line of the drill she is holding
- The editing of the poster has blurred more of the background so that viewers focus mainly on the drill and antagonists face before looking more at the background showing disco ball and lights
- Antagonist seems sweet and princess like because of what she is wearing but the drill pointing directly at the viewer makes her look torturous
- We are looking up at her so she is in a powerful position which hints towards her character
- Typography subverts horror convention but instead is pink and girly
- Tagline 'Prom can be torture' provides a clue to the plot
- Uses 'coming soon'
After looking at these poster examples I can take from them that for a teaser poster it is important to establish character. I found that these posters were effective as they simply used the antagonists face. The posters are unsettling and uncomfortable, reflecting the genre, for the viewer by having them looking directly into the camera. This is something we would apply to our poster by including our antagonist and hints towards the plot and character. Taglines are also important to suggesting plot and typography is creatively done to convert or subvert genre.
Amy Freeman