Definition
- Trailer – a preview of a film or TV show used to advertise in advance in the form of a (series of) excerpt/s.
- Teaser trailer (teaser) - a short trailer used to advertise a film, TV show, video game or product, showing basic outline (films may still be in production/editing process).
Difference
- A teaser is a shorter version of a theatrical trailer with the purpose of enticing the audience (creates enigma) and develop a hype about an upcoming film (posing questions).
- Theatrical trailers are more in depth, giving more information about plot to the audience.
- A teaser is released months in advance (up to 18 months) (release date = season) whereas theatrical trailers give exact dates and are therefore closer to release dates (e.g. will state month or exact day).
- A teaser is usually under 2 minutes whereas a theatrical trailer can be up to 4 or 5 (production companies only allowed to go over 2 and a half minutes once a year.
- A teaser exploits the reputation and name of director/producer and starring cast.
- Neither in chronological order (no spoilers and show best bits).
- Used to be shown at the end (trailer) but people left cinema so put at beginning.
- Teaser may contain footage specifically made for trailer.
- Teasers usually only made for high budget or high profile films.
- Teaser trailers are shown on TV rather than theatrical.
- Theatrical more likely to include a voiceover.
- Big Hollywood action movies have been getting the 1-2-3 treatment: One teaser 6 months in advance, a quick trailer showcasing the last period of production, and a final trailer to wrap up post-production.
Deconstructions
Snatch
- Can tell plot
- Basic storyline
- Freeze frames
- Names of stars
- Humorous but not best bits
- Fast paced (with music)
- Bits from various points in film working together
- Unique camera shots (in the boot)
The Matrix
- Close camera angles
- Explains a little bit of plot
- Change of editing pace and soundtrack
- Website
- Logo
- Titles
Prometheus
- Ridley Scott
- Titles shows plot
- Soundtrack and editing
Scott Pilgrim Vs. The World
- Editing
- Titles
- Soundtrack
- Change of genre
Quarantine
- Jumpy bits
- Storyline
- Texts involves audience
- Equilibrium
- Shocked images
- Conventions of horror
- Montage at end
Doghouse
- Kept charm
- Fresh cliché
- Tongue in cheek
- Change of genre
- Simple soundtrack
- Editing – fast paced and fits soundtrack
Insidious
- Editing
- Suggestive clues
- No storyline
- Lots of changes
- Changes in pace
- Typography
- Shock dialogue followed by loud noise and fast editing
Jennifer's Body
- Big names
- Male orientated
- Soundtrack
- Feminist
The Devil Inside
- Editing
- Used all best bits
- Related titles
Buried
- Thinking outside the box
- Didn’t play on actor
- Suspense
Dark Water
- Creepy soundtrack (nursery rhymes)
- Lots of clues – posing enigmas for you
- Montage
- Ripple background
- Academy Award Winner’
- Transitions
- Editing to heartbeat
- Dialogue with image
Tormented
- Cliché ‘ teenager rebels’
- Have sex, you die
- Attempt at genre change
- Gives away a lot
- No comedy
- Relevance of beginning?
- Creepy end (related to film)
The Pact
- Sound
- Editing
- Reviews
- Titles
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(500) Days Of Summer
- plays on comedy
- Related titles
- awards
Shutter Island
- Trailer gives away plot
- Teaser plays on director
Devil
Spider-man
Flash cuts - Close up of leading lady (kissing shots/peril)
- Rock music
- Stunts/effects
- Spiderman traits (hand-pose)
- Narration
- Concept typography
- Heartbeat soundtrack
- Glimpse of villain
- Sweeping camera angles
Scooby Doo: The Movie
- Introducing characters
- Focused on already established story/characters so didn’t need to sell actors/actresses
Clips showed characters’ personalities - Change of genre
- Concept logo (production company)
- Traditional narration
- Fades/flashes
- Theme song (modernised)
- Themed titles
Men In Black 2
- 'Same routine’ – clichéd voiceover
- Editing parallel to sound
- Pacing stops for long comic sequence
- Beginning of story told to entice to know more
- Shots shown match dialogue
- Titles incorporate action
The Matrix Reloaded
- Titles/narration advertising film in relation to audience
- Concept titles/logos
- 'here we go’ introducing exciting trailer
- Flashcuts
Alien
- Slow pacing -> reveals title and surprising screeching soundtrack
- begins when object is shown
- No dialogue
- Builds up pace & becomes more
- and more dangerous
- Doesn’t show enemy
- Close up of characters without giving away anything
- Loud distressing noises when images become more distressing
- Silence -> slogan
28 Days Later
- Short, quick images to cause distress
- Rock soundtrack
- Serious narration
- Long shots to show isolation
- Dialogue from film to show emotion and some plot
Daisy Edwards
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