Theatrical vs Teaser trailers

     Theatrical trailer

•   Theatrical teasers are longer and shown in theaters right before the film's release

•   Gives actual release dates

•   Is more detailed and may provide plenty of detail as to what the plot is about and what the audience can expect from the film

•   More extended time, can be up to 2/3 minutes, standard time is 2 minutes 30 seconds

•   Contains more footage of the film itself

•   Can help distinguish and establish characters

Teaser trailer

•   A teaser is specifically meant to tease as they do not reveal any significant plot details

•   Only to give a minor glimpse as what is to come

•   Teaser trailers are found online, on TV and in theaters quite a long time before the film's release usually says coming soon rather than actual release dates

•   Meant to create anticipation and interest for the target audience

•   Is usually under two minutes

•   Often made whilst the film is still in production or editing

•   Less of the footage shown will actually be seen in the film as it is released during the editing process

•   Establishes genre  

 Conventions of trailers 

•   Either fast pace to create excitement and anticipation or slow pace in order to create a build up and sense of enigma 

•   Interesting camera shots and editing techniques

•   Horror genre usually jumpy, shocking

•   Action genre usually lots of fast action 

•   Hint to storyline

•   Clear genre

•   Montage clips giving a glimpse of the film footage 

Amy Freeman