The Loved Ones Poster
- The image on the poster shows a
teenage girl dressed up in pink pointing a drill. Where she is, is unclear as
the image is skewed and the background is out of focus, disorientating the
audience and directing focus towards the image of the drill. The way that the
background is slightly out of focus including the girl’s face slightly makes
the clear image of the drill seem more 3-dimensional. Because she is holding it
menacingly and pointing it toward the camera, this could make the audience
uncomfortable.
- The drill is pointing slightly
down, not quite straight at the camera suggesting she is pointing it at
something else. Her facial expression and the use of ‘torture’ in the tagline suggest
she is threatening a victim but it is unknown who. This clearly shows the genre
of the film being a horror.
- It could be assumed she was at a
dance, prom or party (supported by the tagline) as there is a disco ball in the
background reflecting light on a ceiling. Her costuming also suggests this as
she’s dressed in pink party dress, with bright pink make-up, nails and a pink
party hat. The choice of pink suggests a girly-girl and so this could confuse
the audience as this isn't a character you’d expect to be holding a drill
menacingly which poses a lot of questions.
- All the text is positioned to the
right so the image is the focus, particularly the drill.
- The tagline is positioned right
next to the girl’s face as if it is something she could say, which is menacing.
The tagline reads: ‘prom night can be torture’. This is ironic as it links both
elements of the poster together and plays on the fact that many things could go
wrong on prom night as there are high expectations but maybe not in this sense.
- The title ‘The Loved Ones’ is
positioned below, still on the right. The lettering appears to be white with a
pink/purple shine with pink/purple glints. This fits well with the prom theme
as it reflects like a mirror and a disco ball. The font is also modern
reflecting this modern horror theme.
- The mix of prom and horror/torture
appeals to the teenage market as a target audience and including elements of
both (including a power tool) would attract the audience and is appropriate for
both this and the genre.
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